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NFC and QR drive consumer engagement for Google billboard

A new advertising campaign for for Google's Play app store for Android employs wireless near-field communications (NFC) technology and QR codes to get consumers to engage with content from billboards...

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Video to drive majority of mobile data traffic by 2016

More than 70 per cent of the world’s mobile data traffic will be driven by video by 2016, according to new research from Frost & Sullivan.

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There’s money to be made in mobile

The ever-increasing mobile population is triggering a rise in users not only sourcing information on their handset device, but also purchasing goods and services through it.

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China is where it’s at for online retail: Forrester

China is set to overtake the Unites States as the world’s largest online retail market, according to Forrester research.

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Do we put a limit on our close social networks?

For leaders in the marketing industry, there’s no such thing as having too many friends in your social network. But a new study has shown that people inadvertently limit the number of close social...

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New data analytics approach helps retailers improve customer delivery

Using data analytics to predict when customers want to access home delivery services can help retailers lower delivery fees and become more efficient, researchers claim.

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Domino’s Pizza Mogul puts product creation and marketing in consumers’ hands

Domino’s has officially launched its Pizza Mogul, which allows consumer to create or mix ‘n match their own pizza, share it through their social networks, and get paid 25 cents every time someone buys...

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Australian retailers failing on digital engagement

When it comes to digital commerce, Australian retailers are frequently failing to deliver personalised experiences to engage consumers, according to new research.

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How data analytics is driving sponsorship for Football NSW

When it comes to getting sponsorship for sporting events and clubs, Football NSW knows how important data is in making a compelling proposition. CEO of Football NSW, Eddie Moore, talks about the...

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Digital advertising dominates in first half of 2014: report

A new report from the Commercial Economic Advisory Service of Australia (CEASA) revealed the Australian digital advertising market was worth $2.3 billion or 37 per cent of the total $6.2 billion...

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Arts Centre Melbourne launches iBeacon trial

Arts Centre Melbourne is trialling beacon technology during the Melbourne Festival to alert visitors to food and beverage offers from its venue.

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Arts Centre Melbourne iBeacon trial disappoints

Arts Centre Melbourne is rethinking its approach to beacon technology, after a disappointing trial that took place during Melbourne Festival in October.

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Best CX Companies List profile: RSPCA makes people, not animals, the centre...

For not-for-profit organisation RSPCA, supporters are crucial to ensuring more animals stay out of harm’s way and are healthy. However, for a long time animals were mostly centre of attention, until...

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Best CX Companies List profile: TAFE gets personal with education

For Theresa Collignon, executive director of TAFE Directors Australia, going through tertiary education was in no way personalised: There were lecture rooms filled with almost 1000 students, and...

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Cross-platform approach boosts audience interest for ANZ

A cross-platform advertising campaign across tablets app and desktop for ANZ's Black Rewards credit card offer delivered significant benefits for the bank according to Fairfax Media.

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